- SMOOTH HAIR THE WAY NATURE INTENDED: This 13-fluid ounce bottle of OGX Ever-Straightening + Brazilian Keratin Therapy Hair-Smoothing Shampoo hydrates strands, leaving them extra-glossy with a lustrous shine
- SOFTER, SILKIER, STRONGER: No matter the hair type, this nourishing keratin shampoo strengthens and softens hair while helping smooth the cuticle for strong, long tresses
- HAIR CARE INSPIRED BY NATURE: Formulated with a rich, exclusive blend containing Brazilian keratin protein, moisturizing avocado oil, coconut oil for luster and cocoa butter
- ALL-AROUND SENSORY EXPERIENCE: The coconut, brazil nut and cocoa butter scent leaves your locks smelling irresistibly good every time you lather up. Plus the sulfate-free surfactant hair care system is paraben-free and gentle on your tresses
- BEAUTY, PURE & SIMPLE: For a full hair care routine that’ll leave your hair with a brilliant, luxurious glow.
- Apply shampoo generously to wet hair.
- Massage into a lather through to ends.
- Rinse the hair thoroughly. After shampooing, follow with conditioner. Warning: Avoid contact with eyes. If contact occurs rinse immediately. For best results use in conjunction with other OGX products.









